Ford
Ford Motor Company, founded in 1903 by Henry Ford, is an American multinational automaker headquartered in Dearborn, Michigan. Known for revolutionizing the automotive industry with the moving assembly line, Ford produces a wide range of vehicles. The company is also committed to innovation in electric vehicles, autonomous driving technology, and sustainability, aiming to become carbon neutral globally by 2050.
Leadership and Sales
We are responsible for the strategic direction and development of Leadership and Sales curricula for over 600 dealers in the Ford of Britain network.
By leading a dedicated team of Learning & Development professionals, we have successfully delivered transformational change to over 4,000 UK-based sales and aftersales roles for both multi-franchise and solus dealers.
Our comprehensive and innovative approach ensures that our dealers are equipped with the skills, knowledge, and tools they need to excel in a competitive market.
Sales and Aftersales
We have also developed comprehensive Sales and Aftersales curricula for all dealership roles, providing tailored training and development pathways that address the unique needs of each role.
Our focus on creating engaging, interactive, and practical learning experiences has resulted in significant improvements in sales performance and customer satisfaction.
Ford Heroes Programme
Our key initiatives include the Ford Heroes Programme, tailored specifically for Aftersales Management, and the Automotive Management Accreditation (AMA) for all management roles.
The Ford Heroes Programme focuses on recognizing and developing the skills of our aftersales teams, ensuring they are equipped to provide exceptional service and support.
This initiative has been instrumental in developing and certifying the leadership capabilities of our management teams across the network, driving excellence and continuous improvement.
Business Development
As Key Account Managers, we manage new business development, ensuring alignment with Ford's strategic goals. We focus on identifying and securing new opportunities, fostering relationships with clients outside Ford of Great Britain.
Our award-winning Commercial Vehicle Management Assessment Centre sets industry standards in training and development, leading to enhanced performance and customer satisfaction.
These efforts ensure that our clients receive top-notch training, driving growth and success across the network.
Commercial Vehicle Curriculum
We have developed a specialized Commercial Vehicle Curriculum to enhance the skills and knowledge of our commercial vehicle sales teams.
This comprehensive training program has been instrumental in driving sales growth and improving the overall performance of our dealerships.
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